Casuarina Square Launches “Your Cas, Your Way” – A Fresh Look, Real Stories, and Creative Partnership with Local Agency Going North

Casuarina Square is proud to launch its new brand campaign, Your Cas, Your Way – a bold and authentic celebration of local life in the Top End. Launching 1 July, the campaign introduces a refreshed visual identity and a renewed focus on community-first storytelling, marking a new chapter for the centre as it evolves alongside the people who call it home.

At the heart of the campaign is a creative collaboration with Going North, a Darwin-based agency renowned for its culturally conscious, place-led narratives. Founded by proud Larrakia man Shaun Edwards, the team brings a distinct Territory voice and creative flair grounded deeply in community.

“We’re incredibly excited to launch Your Cas, Your Way,” said Elysia Billingham, Centre Manager at Casuarina Square. “This campaign puts our community front and centre – their stories, their lifestyle, their Cas. The people of Casuarina are the heart of the campaign because they’re the heart of the centre.
We see ourselves as the heart of the community, and it was important for us to work with local creatives who truly understand and reflect that. Going North was the perfect fit.”

Going North worked closely with Casuarina Square to capture the true spirit of its community — from a longtime Greek elder who can be found in the food court every morning, to a mum raising her children with Casuarina at her core, to a young sports enthusiast. These real stories come to life through visuals, videos, and stills.

The campaign captures real stories from across the Casuarina community – from a Greek elder who visits the food court every morning, to a local mum raising her family with Casuarina at the core of their daily life, to a young athlete chasing dreams. These stories come to life through striking visuals, short films, and still photography.

“Going North exists to tell stories that feel like home – stories with heart, depth and cultural meaning,” said the Going North team. “Collaborating with Casuarina Square on Your Cas, Your Way was a chance to showcase the vibrancy and spirit of our community in a way that’s proudly local.”

The campaign will roll out across digital channels, social media, and within the centre itself, with additional community-led initiatives and activations to follow throughout the year.