From humble beginnings to leading treat destination In 1979, entrepreneurs Geoff Davis and Phil Rogers opened the doors to their first treat business in a South Australian shopping centre. Word soon spread about the tiny store selling delicious ice cream sundaes and treats and, by lunchtime on the opening day, the centre’s mains power had blown as the store’s machinery struggled to keep up with customer demand. This extraordinary beginning was the start of a brand that has developed into one of the nation’s most recognised and well-loved franchises – Wendys. With more than three decades of successful franchising experience, the company has come a long way since those humble beginnings. Wendys now has over 250 store across Australia and New Zealand and has grown from a single store operation to a large franchise network. While the Wendys of today is very different to that first store, our franchisees are still motivated by one simple philosophy – to deliver the ultimate treat experience to every customer, every time. Yum-O!